|Akarma Trading cc
Fax: +27 (0) 866 855 096
Cell: +27 (0) 766 409 147
Postnet suite # 28
Private Bag X19
Our range of wines have been specially blended to suit consumer tastes determined through extensive research. Due to our unique position at Akarma wines we are able to produce products as required to suit local consumer market preferences through blending of grape varietals to tailor wines for each market or market segment. We buy wine that is sourced from all over South Africa, particulary from the Olifants River area of South Africa which has over 220 farmers. Supply is therefore guaranteed with the certainty of the ability to create further ranges. Indeed we are able to offer distributors, above our entry level wines set out below, medium and premium wines in single varietal or blend styles to order such as Cabernet Sauvignon/Merlot, Shiraz, Sauvignon Blanc, Chardonnay Chenin Blanc and other varietals as requested.
Inspired by Kenya - the Mara range was specifically developed when a constant need for a good quality well priced entry level wine that was easily identifiable was found lacking in the market.
The Red blend is made up of 67% Merlot and 33% Cabernet Sauvignon. The White blend is made up of 50% Chenin Blanc and 50% Colombard.
Please see our page on Corporate Social Responibility for more information on projects that the Mara Range supports.
Based on the success of the Mara range we launched this fun, humourously labeled wine (only available on 1.5 litre format). Following on the same principles of the Mara range - a reliable consistent crowd pleaser, this eye catching wine appeals to the lighter side of the consumer. There is a Chardonnay and Shiraz.
These wines are ideally suited as house wines for restaurants and hotels.
Quality control is of the highest importance and our suppliers comply with the ISO9001-2000 Quality Management System, HACCP (Hazard Analysis of Critical Control Points) SANS10030-2006 system, BRC (British Retail Consortium) control system and are certified by SABS (South African Bureau of Standards). In addition to this the wines are tested at every step in the production to ensure that levels of sugar, alcohol, sulphur, acid levels, dissolved oxygen and all other important elements of the wine are correct. We also closely monitor the hygiene of the wine making practices and environment to ensure the wine is not spoilt, for example by bacteria. Once the wine is made, we store it in stainless steel tanks as the temperature can be controlled and the ratio of wine in contact to air is less. The more air the wine comes into contact with the quicker the oxidation process and resultant ageing of the wine. We prefer to bottle wine to order so as to increase it's shelf life at the point of sale. Our bottling team has many years of experience and bottle for many other successful, well known South African brands. Working with well established partners enables us to export the wine with the confidence of consistently delivering a high quality uniform product.
We made a decision to use light weight glass bottles. These are more environmentally friendly as they leave a smaller carbon footprint in terms of energy required to produce. The white wine is bottled in clear glass (flint) which is more easily recycled than green glass. However, we still bottle the red wine in green glass as the wine becomes sensitive to light damage over time and there is a more positive consumer perception to this colour packaging for red wines.
Our entry level wines use synthetic corks as closures. High demand for natural corks by the growing consumption of wine world wide has led to the indiscriminate planting of cork trees in areas not suited to cork trees as the soil is contaminated with TCA (2,4,6, trichloroanisole), which is then absorbed by the trees and ultimately leads to the cork contaminating the wine. TCA renders a wine with a musty, mouldy dank smell, which is commonly referred to as a wine being 'corked'. The incidence of corked wines is estimated by some experts to be as high as 30% in low end corks, a percentage we felt is unacceptably high and therefore our decision was to use the synthetic closures.
As an alternative we are able to offer the finished wine in a screw-cap format. However many studies have concluded that consumers still, after over ten years in the mass market, have a negative perception towards this type of closure. Consumers still prefer the 'pop' of a cork as to the 'turn' of a screw cap which is still associated, if somewhat unfairly, with cheap, low quality wine. As consumer trends and customer needs change however we believe we should always be able to offer the choice. We have noticed from studies in Canada that the consumer in Canada is more accepting of the screw cap closure than in many other western markets.
Our label designs were subjected to extensive pre and post design research. Consumer studies into the influence of labels have found that with entry level wines people remember bright labels with something simple and colourful. We decided on beautiful authentic African Maasai bead art work, as it was something that evoked the imagery and romance of Africa and was positively received by consumer groups. When designed, emphasis was placed on the appearance of bead artwork to give the finished product a three dimensional quality and this is combined with a necklace of real beads on the bottle neck. Attention was also given to the effect the bottles have when placed together on a shelf, so they would create the effect of a seamless line of beads, so as to make for maximum visual impact. A key feature of this product is that the beads that decorate the bottles are a means for us to provide groups of woman with empowerment opportunities to create their own business so that they can produce and sell the beads to us and learn lost artisanal skills. Please refer to our Corporate Social Responibility page for more information.
The wine farming community of the Olifants River have a long history of growing vines dating back to 1804 but have had to overcome some harsh conditions. The average rain fall is around 150mm per annum so water is supplied by means of a canal drawn from the Olifants River. The warm dry conditions with a daily afternoon sea breeze ensures minimal intervention in the vineyards as many of the pests and viruses simply cannot survive here.
The scenic valley of wine and roses is in the beginning of the little Karoo and has soils that are particularly suited to the production of quality wines. Long noted for exceptional sweet desert wines, the valley has gained an enormous reputation for the production of internationally acclaimed white and red wines.